India makes it to the list of developed countries india leads, india wins india is now a superpower india – 1950 – 2015 – a journey 102 brand appreciationculture & traditions povertyunity in diversity populationindependent nation corruptionfreedom to media terrorist attacks. The second implication is that brand equity must be studied further taking into account cross-country and cross-cultural effects into account so that new insights about brand equity can be used in future. Brand equity is the heart of reputation-building for companies and products with solid equity, the quality of a service or product speaks for itself. The aim of the thesis is to investigate which dimensions explain brand equity as well as which of these dimensions affect brand equity the most the theory will be applied to two competing brands a.
Y zhang 59 the dominant impact factor of consumption decisions on the other hand, some researchers believe that brand equity should be evaluated in terms of market share, market value and cash flow. Find the latest marketing & advertising insight, news & articles from all top sources for the indian tech industry on et brandequity. Chay (1991), defines brand equity as a “set of associations and behaviours on the part of a brand’s customers, channel members, and parent corporation that permits the brand to earn greater volume or greater margins than it could without the brand name and that gives the brand a strong, sustainable, and differential advantage over. Brands and brand equity: definition and management lisa wood sheffield hallam university, sheffield, uk brand management in consumer marketing, brands often provide.
Abstract of thesis brand analyses of global brands versus local brandin indian apparel consumer market the purpose of this study was to conduct brand analyses on global brands in. Brand equity is the value of the brand in the marketplace1 simply put, a high equity brand has high value in the marketplace however, what this means exactly is often not fully or clearly understood. The main purpose of the study was to establish the extent of corporate brand equity and firm performance in the pharmaceutical industry in kenya, and the factors influencing the corporate brand equity. Master thesis in marketing strong brands how brand strategy and brand communication contribute to build brand equity the case of navigator student: daniela yasenova baeva supervisor: professor doctor arnaldo fernandes matos coelho may, 2011. Brand name, brand communication, brand association, brand personality, brand awareness, brand image, perceived brand quality, brand loyalty importance of the effect of the brand assets treated as antecedents like brand name, awareness, personality and consequences like brand preference and purchase intention on customer based brand equity.
Brand equity blog aims to be the ultimate destination for all the news and views on the things that shape the world of marketing and advertising. How to build and measure brand equity in a b2b context by øyvind harkestad and eirik hermansen røine guidance: herbjørn nysveen master thesis in brand management and marketing this thesis was written as a part of the master of science in economics and business administration at nhh. Sonali krishna in conversation with deepak iyer, md mondelez india discussing mondelez strategy.
Course master thesis, efo 705 title students brand preferences between apple and samsung smartphone purpose of the study is to compare student brand preference between apple and samsung smartphone methodology quantitative research approach of brand equity and identity influence students in choosing a particular brand of smartphone a. In the theory chapter the brand equity (d aaker, 1991, and k keller, 2003) is introduced in order to elaborate upon four elements (brand awareness, perceived quality, brand association, brand loyalty) which contribute in brand image creation. Brand differentiation strategies adopted by ibm india(1)doc brand equity analysis in telecommunication industry with special reference to airtel in delhi and ncrdoc how to build a brand for commodities building brand for commodities iipm thesis 106pdoc how to brand india to make it competitive in world tradedoc. Govt trust ibef is the largest resource centre providing accurate information on the indian economy, business opportunities in india, investment ideas, industry research, etc learn more.
1 building a portfolio of brand equity metrics that are sensitive to advertising mscthesis by: charlotte amalie riewerts eriksen msc international marketing and management. Bachelor thesis | brand alignment nienke braam business administration august, 2012 bachelor thesis written in order to finish my bachelor graduation project of the business administration program of brand management and i hope that this thesis will be of benefit for the company. Master thesis сustomer-based brand equity model (cbbe) for measurement of mice destinations brand performance author: elena sibireva supervisor: prof william gartner faculty of economics university of ljubljana ljubljana, slovenia faculty of humanities, university of southern denmark.